Advertising Feature | Published:

A staged approach

BDJ Team volume 5, Article number: 18108 (2018) | Download Citation

At the British Dental Conference and Dentistry Show, Philips supported a main-stage lecture by Dr Ben Atkins – a champion of protection – who has been conducting an early trial of the new Sonicare ProtectiveClean brush amongst 70 of his patients. He was joined by dental hygienist Anna Middleton and together they presented the findings of a countrywide trial, demonstrating the strengths of Sonicare technology and what this means for the continued improvement of patients’ oral hygiene.

The new affordable range fits well with his inclusive ethos as Dr Atkins runs oral healthcare initiatives amongst patients from all walks of life, including homeless individuals and very high-needs patients, and so accessibility is at the heart of all he does. His award winning Revive group of dental practices in the north west of England have developed a traffic light scheme to identify patients who need to tackle their oral health status and they are encouraged to adopt a better oral health routine by being provided with Sonicare brushes at cost price – because in the opinion of Dr Atkins ‘You can’t put a price on good oral health and I am not looking for a means of profiting from patients’ improved oral status’.

For more information, visit or call 0800 0567 222.

If you would like to promote your products or services direct to the dental industry in BDJ Team, call Andy May on 020 7843 4785 or email


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