Advertising Feature | Published:

Unique insights into the nation's brushing habits

BDJ Team volume 5, Article number: 18107 (2018) | Download Citation

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Award-winning dental care innovation Brushlink has passed its 10,000 sessions milestone, showing that since its soft launch in November last year it is already having positive impact on the oral health of the nation. The 10,000 sessions equate to around 12 million individual brushing data samples, which together give a unique insight to the brushing habits of Brushlink users while providing them with feedback on how to further improve their brushing technique.

Brushlink is the first device of its kind that can track and coach people on brushing frequency, duration and angles while making this data available to dentists if consented – and it works with any toothbrush, manual or electric. Brushlink has also been built to provide a brushing score each time it is used, which makes it great for families – parents and kids can compete with each other to see who is the ‘best brusher’. The score is displayed along with ‘in-brush’ coaching tips and hints via a Bluetooth connection to a smartphone app; however, it also stores data for up to three months in case the user does not have a phone in the bathroom.

The data collected by the device is used by the user's dentist to create a bespoke dental hygiene plan based on their brushing habits. The care plan is automatically uploaded to the device, helping to make brushing even more effective and efficient and thereby improving oral health.

Dr Dev Patel, CEO and Founder of Brushlink and an award-winning dentist, commented: ‘The amount and quality of our data is giving us a real insight into the brushing habits of the nation – showing where they are with their brushing routine at a certain point and how they are improving their technique over time. We are working on research relating to the data we are gathering, and early indications show that using Brushlink can reduce dental plaque (the cause of dental decay) by as much as 40 percent.’

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    Product news is provided as a service to readers using text and images from the manufacturer, supplier or distributor and does not imply endorsement by BDJ Team. Normal and prudent research should be exercised before purchase or use of any product mentioned.

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https://doi.org/10.1038/bdjteam.2018.107

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