Philips Oral Healthcare is showing its appreciation of dental hygienists and their commitment to improving the oral care of their patients through its new ‘Shine On’ initiative.
As the centrepiece of the campaign, Philips has launched a digital hub at www.philips.co.uk/shineon featuring video testimonials, industry news, educational resources and a Shine On sweepstakes with giveaways exclusively for dental hygienists.
Dr Maha Yakob, Global Director, Professional Relations & Scientific Affairs at Philips Oral Healthcare said: ‘The idea behind Shine On is to celebrate dental hygienists and provide a platform for them to lift each other up, too. It's about taking pride in your profession and knowing you make a real difference in people's lives’.
Dental hygienists are invited to participate by sharing their own Shine On moments on social media, tagging their posts with #shineon and #philipssonicare. Their collective Facebook, Instagram and Twitter posts will help populate a social media feed on the Shine On website.
Philips is also supporting the initiative with trade show promotions, print and social advertising and outreach via dental hygienist bloggers.