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The polling crisis: How to tell what people really think

This year’s US presidential election is the toughest test yet for political polls as experts struggle to keep up with changing demographics and technology.

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  1. Sturgis, P. et al. Report of the Inquiry into the 2015 British General Election Opinion Polls (Market Research Society and British Polling Council, 2016); available at

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British polling inquiry report

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Skibba, R. The polling crisis: How to tell what people really think. Nature 538, 304–306 (2016).

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