Correspondence | Published:

BRAIN initiative

Brain secrets cheap at twice the price

Nature volume 511, page 410 (24 July 2014) | Download Citation

The Apollo space missions cost more than US$100 billion in today's terms, the Large Hadron Collider $10 billion and the development of the Airbus A380 $15 billion — making the projected $4.5 billion for the BRAIN (Brain Research through Advancing Innovative Neurotechnologies) initiative look paltry by comparison (see Nature; 2014).

If we spent that much putting a man on the Moon, smashing particles and building a flying hotel, why not spend at least $10 billion trying to solve the greatest mystery of all?

Author information


  1. University of Toronto, Canada.

    • Anuj K. Rastogi


  1. Search for Anuj K. Rastogi in:

Corresponding author

Correspondence to Anuj K. Rastogi.

About this article

Publication history




By submitting a comment you agree to abide by our Terms and Community Guidelines. If you find something abusive or that does not comply with our terms or guidelines please flag it as inappropriate.

Newsletter Get the most important science stories of the day, free in your inbox. Sign up for Nature Briefing