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Social science

Poked to vote

A Facebook message sent out during the 2010 US congressional elections influenced the voting behaviour of millions of people. The experiment illustrates the power of digital social networks to spread behavioural change. See Letter p.295

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Correspondence to Sinan Aral.

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Aral, S. Poked to vote. Nature 489, 212–214 (2012). https://doi.org/10.1038/489212a

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