Barbican Dental Care (BDC) owned by Neil Sikka, has become the first dental practice to win the Best New Customer Service Initiative Category at The Sage/Telegraph Business Awards 2004. The practice has previously won local business awards and was delighted to win its first national award. Judges were looking for those businesses who did most not only to look after existing customers but also to attract new ones. BDC has four practices looking after the teeth of busy workers in The City of London and Canary Wharf and sees around 160 patients a day. Pictured left to right: Catherine Venus, Neil Sikka and Mark Hughes.