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Practical marketing for dentistry. 7. Characteristics of service businesses

British Dental Journal volume 181, pages 141–146 (1996)Cite this article

Abstract

Service businesses such as dental practices exhibit a unique set of characteristics which must be given special marketing attention. This article discusses these factors in detail

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  1. R Ball
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Ball, R. Practical marketing for dentistry. 7. Characteristics of service businesses. Br Dent J 181, 141–146 (1996). https://doi.org/10.1038/sj.bdj.4809190

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  • DOI: https://doi.org/10.1038/sj.bdj.4809190

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