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Practical marketing for dentistry. 2. The core concepts of marketing

British Dental Journal volume 180, pages 427–432 (1996)Cite this article

Abstract

This series identifies the ideas and concepts behind modern marketing thinking, and suggests areas for consideration when creating a marketing 'culture' within general dental practices, dental supplies businesses, service suppliers, laboratories-or indeed any organisation which wants to succeed in today's challenging conditions

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  1. R Ball
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Ball, R. Practical marketing for dentistry. 2. The core concepts of marketing. Br Dent J 180, 427–432 (1996). https://doi.org/10.1038/sj.bdj.4809110

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  • DOI: https://doi.org/10.1038/sj.bdj.4809110

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