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Collective behaviour

When it pays to share decisions

Nature volume 471, pages 40–41 (2011)Cite this article

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Theory suggests that the accuracy of a decision often increases with the number of decision makers, a phenomenon exploited by betting agents, Internet search engines and stock markets. Fish also use this 'wisdom of the crowd' effect.

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  1. Larissa Conradt is in the Department of Biology, School of Life Sciences, University of Sussex, Falmer, Brighton BN1 9QG, UK.,

    Larissa Conradt

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  1. Larissa Conradt
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Correspondence to Larissa Conradt.

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Conradt, L. When it pays to share decisions. Nature 471, 40–41 (2011). https://doi.org/10.1038/471040a

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