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Science communication: Scientist as star

Nature volume 468, pages 365–366 (2010)Cite this article

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Sleep researcher Sara Mednick has straddled the line between media darling and respected scientist. But why is there still a line at all?

Sara Mednick was flying high in January 2007. She was doing a television appearance a day, every day, for a month. And she was being featured on radio shows around the United States, repeating talking points from her just-released book, Take a Nap! Change Your Life. Dozens of businesses were calling for her expertise and endorsements, including the Silicon Valley juggernaut, Google, which requested a 'napping strategy' for its employees. By all appearances, Mednick had joined a class of scientists that spans academia and popular culture with aplomb.

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  1. Erik Vance is a freelance writer in the San Francisco Bay Area, California.,

    Erik Vance

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  1. Erik Vance
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See Careers p.465

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Vance, E. Science communication: Scientist as star. Nature 468, 365–366 (2010). https://doi.org/10.1038/468365a

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