Opinion | Published:

Most people are not WEIRD

Nature volume 466, page 29 (01 July 2010) | Download Citation

To understand human psychology, behavioural scientists must stop doing most of their experiments on Westerners, argue Joseph Henrich, Steven J. Heine and Ara Norenzayan.

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Author information


  1. Joseph Henrich, Steven J. Heine and Ara Norenzayan are in the Department of Psychology, University of British Columbia, Vancouver, British Columbia V6T 1Z4, Canada. Joseph Henrich is also in the Department of Economics.  joseph.henrich@gmail.com

    • Joseph Henrich
    • , Steven J. Heine
    •  & Ara Norenzayan


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