Opinion

Most people are not WEIRD

To understand human psychology, behavioural scientists must stop doing most of their experiments on Westerners, argue Joseph Henrich, Steven J. Heine and Ara Norenzayan.

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References

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    , & Behav. Brain Sci. doi:10.1017/S0140525X0999152X (2010).

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    , & Behav. Brain Sci. doi:10.1017/S0140525X10000725 (2010).

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    Am. Psychol. 63, 602–614 (2008).

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    , & Policymaking Insights from Behavioral Economics (Federal Reserve Bank of Boston, 2009).

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    , & J. Behav. Decis. Making 21, 399–413 (2008).

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Author information

Affiliations

  1. Joseph Henrich, Steven J. Heine and Ara Norenzayan are in the Department of Psychology, University of British Columbia, Vancouver, British Columbia V6T 1Z4, Canada. Joseph Henrich is also in the Department of Economics. joseph.henrich@gmail.com

    • Joseph Henrich
    • , Steven J. Heine
    •  & Ara Norenzayan

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