As climate scientists battle climate sceptics, they should note that we have been here before, say Naomi Oreskes and Erik M. Conway. History holds lessons for how researchers can get their message across.
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Oreskes, N., Conway, E. Defeating the merchants of doubt. Nature 465, 686–687 (2010). https://doi.org/10.1038/465686a
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DOI: https://doi.org/10.1038/465686a
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