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Driven to market

Nature volume 443, pages 502504 (05 October 2006) | Download Citation

Subjects

We're selfish and rational — that's what classical economics says. But play parlour games with brain scanners and you'll find we're pulled in different directions when it comes to money. Jonah Lehrer reports.

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Author information

Affiliations

  1. Jonah Lehrer is a science writer based in Boston, Massachusetts.

    • Jonah Lehrer

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DOI

https://doi.org/10.1038/443502a

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