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Neuroeconomics

Best to go with what you know?

In a changing world, how do we decide our best option? How do we settle between picking something familiar or trying out a new, possibly more rewarding, choice?

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Figure 1: The contribution of exploration to making a decision.

LEBRECHT MUSIC & ARTS PHOTO LIBRARY/ALAMY; AKG-IMAGES/E. LESSING

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Lee, D. Best to go with what you know?. Nature 441, 822–823 (2006). https://doi.org/10.1038/441822a

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