A Californian zoo much admired for the manner in which animals are displayed may have hit on an even more important secret — that of running a scientific institution without begging for public funds.
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Maddox, J. Non-profit profits from animals. Nature 349, 457 (1991). https://doi.org/10.1038/349457a0
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DOI: https://doi.org/10.1038/349457a0