Interferon regulatory factor 4 (IRF4) had been associated with human pigmentation but, until now, had no known role in melanocyte pigmentation. The authors examined a single-nucleotide polymorphism in an intron of IRF4 from a previous genome-wide association study and found that the associated allele impairs binding by transcription factor AP-2α (TFAP2A) and microphthalmia-associated transcription factor (MITF). In addition, cooperation of MITF, TFAP2A and IRF4 was found to be required for activation of the pigmentation enzyme tyrosinase.