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Editorial

Nature Nanotechnology 4, 71 (1 February 2009) | doi:10.1038/nnano.2009.419

Getting to know the public

It is well documented that most members of the public have not heard of nanotechnology. This state of affairs could be construed as good news, because it means that nanotechnology continues to avoid the GMO-style backlash that many once considered inevitable.