Focus
Science marketing
- Focus issue:
- April 2012 Volume 11, No 4
To ensure that their work gets the attention it deserves, scientists need to engage with different stakeholders ranging from colleagues to funding agencies and the general public. In this focus issue we explore concepts from marketing that could help scientists in this effort, and highlight the latest online tools and services for successful science communication.
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Editorial
The scientific marketplace - p259
doi:10.1038/nmat3300
Full text - The scientific marketplace | PDF (169 KB) - The scientific marketplace
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Commentary
One-click science marketing - pp261–263
Martin Fenner
doi:10.1038/nmat3283
Full text - One-click science marketing | PDF (223 KB) - One-click science marketing
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