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Nature Medicine 14, 995 (2008)
doi:10.1038/nm1008-995b

Condom ringtone catches on

TV Padma1

  1. New Delhi

Imagine a spirited a cappella song that lasts just a few seconds and consists only of the word condom—repeated almost 50 times. It's not exactly what one would expect to become a popular ringtone among India's estimated 270 million cell phone users, who typically download films or religious songs.

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