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Nature Medicine 13, 393 (1 April 2007) | doi:10.1038/nm0407-393;
Aggressive drug marketing tactics trigger backlash
Abstract
The average doctor's office these days looks much like a pharmaceutical sales convention: patients wipe their noses with Lipitor tissues and sign forms with Boniva pens attached to Lunesta clipboards. The ubiquity of these drug ads—and the sales representatives that place them—is triggering a backlash.
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