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Nature Medicine 11, 910 (2005)
Published online: 31 August 2005 | doi:10.1038/nm0905-910a
Drug firms vow to tone down consumer advertisements
Meredith Wadman1
- Washington, DC
Facing increased scrutiny of drug ads, companies announce voluntary measures.In an attempt to deflect Congressional regulation, the pharmaceutical industry has announced voluntary measures that would temper the tone of consumer-directed drug advertisements.
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