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Editorial

Nature Genetics 40, 375 (1 April 2008) | doi:10.1038/ng0408-375

Desegregating science and the public

Communicating the details of science to nonspecialists is intrinsically hard because research entails specialized techniques for empirical testing of counterintuitive ideas. Public imagination may be more readily seized by stories that fit with preconceived models, and distortion can happen when communicators employ the most transmissible ideas.