This year’s US presidential election is the toughest test yet for political polls as experts struggle to keep up with changing demographics and technology.
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References
Sturgis, P. et al. Report of the Inquiry into the 2015 British General Election Opinion Polls (Market Research Society and British Polling Council, 2016); available at http://eprints.ncrm.ac.uk/3789
Schober, M. F. et al. PLoS ONE 10, e0128337 (2015).
Wang, W., Rothschild, D., Goel, S. & Gelman, A. Int. J. Forecast. 31, 980–991 (2015).
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Skibba, R. The polling crisis: How to tell what people really think. Nature 538, 304–306 (2016). https://doi.org/10.1038/538304a
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DOI: https://doi.org/10.1038/538304a