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Published online 28 January 2009 | Nature 457, 528-530 (2009) | doi:10.1038/457528a
News Feature
Behavioural Science: Secret signals
Are people's interactions driven by a primitive, non-linguistic type of communication? Mark Buchanan looks at how modern technology can reveal the basis of our powers of persuasion.
You answer the telephone and hear a perky voice: "Hello, this is Michelle from Brown's computers. I wonder if you have a few moments to talk about some of our new products?"
Sales call! Your first impulse is to slam the receiver down.
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