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Published online 5 June 2008 | Nature | doi:10.1038/news.2008.871

Column: Muse

Going to the Moon in a bubble

A paper likening the Apollo missions to the dotcom boom raises interesting questions about how society makes technological leaps, says Philip Ball.

It’s perplexing that the US space agency NASA seems about to focus immense resources and effort on repeating its achievement of four decades ago. If, as the current president intends, NASA manages to put another person on the Moon by 2020, this will have involved a longer gestation than the Apollo missions (counting that from John F.

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