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Published online 27 September 2006 | Nature | doi:10.1038/news060925-8
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Virgin boss aims to save the planet
Airline entrepreneur tackles climate change.
British business mogul Richard Branson made headlines last week by pledging to invest a whopping US$3 billion in programmes and businesses that tackle climate change. Less than a week later, he is back on the trail, announcing plans to cut carbon emissions in British aviation by up to 25%.
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