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Published online 19 April 2006 | Nature | doi:10.1038/news060417-1
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Lingerie makes hagglers happy-go-lucky
Sexy pictures and lacy underwear take men's minds off getting a good deal.
It seems that the more macho a man is — at least according to his hormones — the more the sight of an attractive woman will affect his judgement.
Researchers at the University of Leuven in Belgium asked men to play an ultimatum game, in which they split a certain amount of money between them.
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