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Published online 13 January 2006 | Nature | doi:10.1038/news060109-13
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Web users judge sites in the blink of an eye
Potential readers can make snap decisions in just 50 milliseconds.
Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
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