Uncertainty activates the brain's sentimental centres.
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References
HsuM., BhattM., AdolphsR., TranelD., CamererC., et al. Science, 310. 1680 - 83 Doi:10.1126/science.1115327 (2005).
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Khamsi, R. Heart rules head on risky calls. Nature (2005). https://doi.org/10.1038/news051205-10
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DOI: https://doi.org/10.1038/news051205-10