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Published online 5 July 2005 | Nature | doi:10.1038/news050704-5

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Self-hypnosis squelches allergies

Picturing ski slopes reduces hay-fever symptoms by a third.

People itching for a solution to seasonal allergies could get help from self-hypnosis, a team of Swiss researchers suggests. The study finds that simply focusing one's thoughts on allergen-free environments can reduce symptoms of hay fever by one-third.

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