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Published online 18 June 2003 | Nature | doi:10.1038/news030616-6

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Baby names a game of chance

Popular names owe success to fickle fate.

What's in a name? Nothing, according to a study showing that blind fate can boost some monikers to popularity and consign others to history.

The spread of names can even be explained without recourse to the 'celebrity effect', the research concludes.

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