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Published online 19 December 2002 | Nature | doi:10.1038/news021216-11
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Corporate chiefs told to follow animal urges
Oxford zoologists form consultancy to advise businesses on risk.
Three British zoologists have set up a consultancy firm that plans to sell ideas gleaned from the study of animal behaviour to corporate clients.
Animals and businesses face many of the same problems, argues one of the group, Alex Kacelnik of the University of Oxford.
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