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Published online 11 October 2000 | Nature | doi:10.1038/news001019-6
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Culture vultures
Physicists have come up with a theory of why some cultures thrive while others vanish in a cloud of ubiquitous coffee shops and clothing stores.
The engulfing of fragile local cultures by global-scale ways of life threatens, in the eyes of many social commentators, to homogenize the world. Now a team of physicists shed light on this trend: they claim to have worked out what determines whether a culture survives or vanishes.
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