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News and Views
Nature Neuroscience  8, 975 - 977 (2005)
doi:10.1038/nn0805-975

How visual salience wins the battle for awareness

Steven Yantis

Steven Yantis is in the Department of Psychological and Brain Sciences, Johns Hopkins University, 3400 N. Charles St., Baltimore, Maryland 21218, USA. yantis@jhu.edu

Voluntarily paying attention to one object in a crowded scene enhances perception of that object and increases the activity of neurons representing it. Attention can also be drawn involuntarily by salient objects—for example, by the sudden onset of a bright stimulus. A study now shows how this involuntary type of attention may mediate competition between representations in human visual cortex.

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Nature Neuroscience
ISSN: 1097-6256
EISSN: 1546-1726
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