Promoting better quality media coverage of cancer
Kathy Redmond
This article has no abstract so we have provided the first paragraph of the full text.
The media has a crucial role in shaping public attitudes towards cancer. Media coverage of cancer can convey important messages to the general public that the disease is not always a death sentence, early diagnosis saves lives, access to optimum treatment improves outcomes, and that life does not stop because you have cancer. High-quality coverage of cancer can also raise awareness about ways of bridging gaps and addressing inequities, as well as portraying people's experience of the disease in a more realistic light.
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