Engaging the public with climate change has proved difficult, in part because they see the problem as remote. New evidence suggests that direct experience of one anticipated impact — flooding — increases people's concern and willingness to save energy.
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Weber, E. Climate change hits home. Nature Clim Change 1, 25–26 (2011). https://doi.org/10.1038/nclimate1070
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DOI: https://doi.org/10.1038/nclimate1070
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