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Nature Biotechnology 26, 1105–1108 (1 October 2008) | doi:10.1038/nbt1008-1105

What price personal genome exploration?

Jeffrey L Fox

In August, two Silicon Valley direct-to-consumer (DTC) genome information marketers, Navigenics and 23andMe, won an important round with regulators when officials in California granted them licenses. Earlier, each had received cease-and-desist letters from officials in Sacramento, along with similar orders from regulatory officials in New York.