1
Nicholas Kalaitzandonakes is professor of agribusiness and director of the Economics and Management of Agrobiotechnology Center, University of Missouri-Columbia KalaitzandonakesN@missouri.edu
2
Jos Bijman is a senior researcher at Wagenigen University and the Agricultural Economics Research Institute (LEI), the Netherlands.
Incentives and strategies of key players in the global food industry may be driving public acceptance of agrobiotechnology as much as consumer attitudes.
