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Accustomed to her face?We perceive and classify human faces and often the people behind them based on a range of factors including gender, ethnicity and expression. This process is subject to a form of calibration. Webster et al. show that the way a face looks to an observer depends dramatically on the set of faces the observer has recently been viewing. For instance, after viewing a male face, an ambiguous face can look distinctly female. And different populations have different reference points that can be influenced by exposure to a new culture such as Japanese who have just arrived in North America contrasted to longer-term residents. The fact that large changes occur after even a brief viewing of images of real faces suggests that this adaptation process plays an important role in everyday face perception.
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| © 2004 Nature Publishing Group |