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Nature 445, 711-712 (15 February 2007) | doi:10.1038/445711a; Published online 14 February 2007

Choose your own reward

Andy Clark1

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Does human creativity stem from a process that turns arbitrary ideas into goals like food and sex?

BOOK REVIEWEDWhy Choose This Book? How We Make Decisions

by Read Montague

Dutton: 2006. 331 pp. $24.95, £15.99

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