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Nature 445, 711-712 (15 February 2007) | doi:10.1038/445711a; Published online 14 February 2007

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Andy Clark1

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Does human creativity stem from a process that turns arbitrary ideas into goals like food and sex?

BOOK REVIEWEDWhy Choose This Book? How We Make Decisions

by Read Montague

Dutton: 2006. 331 pp. $24.95, £15.99

Why don't our brains get as hot as the processors in our personal computers? And what does that tell us about biological computation, the nature of choice, the value of value signals, and the power of ideas?

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