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News Feature
Nature 443, 502-504 (5 October 2006) | doi:10.1038/443502a; Published online 5 October 2006
Driven to market
Jonah Lehrer1
- Jonah Lehrer is a science writer based in Boston, Massachusetts.
Abstract
We're selfish and rational — that's what classical economics says. But play parlour games with brain scanners and you'll find we're pulled in different directions when it comes to money. Jonah Lehrer reports.
Read Montague spent the summer of 2003 thinking about soft drinks. His teenage daughter was working as an intern in his lab at Baylor College of Medicine in Houston, Texas, and Montague, a neuroscientist, wanted to find an experiment that she could "wrap her head around".
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