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Nature 442, 140 (13 July 2006) | doi:10.1038/442140a; Published online 12 July 2006

Science in Culture

Martin Kemp1

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PowerPoint presentations and the culture of pitch.

The medium is the messageMost scientists live in a world densely populated with graphic representations of data. The 15 June issue of Nature contained more than 70 graphs or graph-like presentations of results, to say nothing of a clutch of advertisements that incorporate such devices.

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