Access
To read this story in full you will need to login or make a payment (see right).
News and Views
Nature 441, 822-823 (15 June 2006) | doi:10.1038/441822a; Published online 14 June 2006
Neuroeconomics: Best to go with what you know?
Daeyeol Lee1
Top of page
Abstract
In a changing world, how do we decide our best option? How do we settle between picking something familiar or trying out a new, possibly more rewarding, choice?
You step into a music store: how do you choose which CD to buy? If you pick something by your favourite composer, Schubert say, you know you will enjoy it.
To read this story in full you will need to login or make a payment (see right).
MORE ARTICLES LIKE THIS
These links to content published by NPG are automatically generated.
RESEARCH
Genetic segregation of microsatellite markers in Saccharum officinarum and S. spontaneumHeredity Original Article
Cortical substrates for exploratory decisions in humansNature Letters to Editor (15 Jun 2006)