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Nature 441, 822-823 (15 June 2006) | doi:10.1038/441822a; Published online 14 June 2006

Neuroeconomics: Best to go with what you know?

Daeyeol Lee1

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In a changing world, how do we decide our best option? How do we settle between picking something familiar or trying out a new, possibly more rewarding, choice?

You step into a music store: how do you choose which CD to buy? If you pick something by your favourite composer, Schubert say, you know you will enjoy it.

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