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Nature 441, 407 (25 May 2006) | doi:10.1038/441407a; Published online 24 May 2006

Open Innovation Challenges

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Building on failure

J. M. Ottino1

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Working out why something doesn't work is a good starting point for improving the design.

BOOK REVIEWEDSuccess Through Failure: The Paradox of Design

by Henry Petroski

Princeton University Press: 2006. 240 pp. $22.95, £14.95

All the products of human activity we see around us, including the layout of the magazine or website you are reading now, were invented and designed. Design is so prevalent that to some degree most of us are designers.