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Nature 438, 564 (1 December 2005) | doi:10.1038/438564a; Published online 30 November 2005

Science in culture: Dying for a drink

Martin Kemp1

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Evolution goes backwards in the latest Guinness advertisement.

Three young men in a bar are enjoying pints of Guinness, the dark Irish stout. Without warning, time reverses as they go on a dramatic journey back through evolutionary history.

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