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Nature 436, 910-911 (18 August 2005) | doi:10.1038/436910a; Published online 17 August 2005
Drug firms back-pedal on direct advertising
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Abstract
The pharmaceutical industry is taking a long, hard look at how it promotes its products to the public. Colin Macilwain reports.
The woman on the television has an enticing question: "In the mood for something different?" Levitra, she purrs, "is the best way to experience that difference".
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