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Nature 429, 132 (13 May 2004) | doi:10.1038/429132b

Open Innovation Challenges

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Exponent of the exponential

Steve Blinkhorn1

BOOK REVIEWEDThe Man Who Shocked the World: The Life and Legacy of Stanley Milgram

by Thomas Blass


Basic Books: 2004. 368 pp. $26, £19.99

It's a sin to tell a lie — or is it? Experimental psychology has always engaged in modest amounts of subterfuge to distract human subjects from the true purpose of investigations.